An expectation you have that's not yet been met by vendors you've talked to so far.
A dream you have about the way it'll feel when you work with a vendor in my category.
A hope you have about the kind of outcome you want.
Sarah and Steve, youβre getting married with your closest family and friends at this venue in this season. You mentioned that the most important thing to you was
To bring your vision to life, you need a team that can document your most precious moment like a guest with a camera. A team that deeply cares about you and works to create soulful images that reflect the unique bond that you share with your guests and each other, as well as the unique details that make this day perfectly you.
I understand that a few things are causing you concern at the moment. I took excellent notes on the call we had and pulled clues from the email correspondence. Now I'm going to reflect those back to you, so you'll remember how important it is to find a vendor who can help you get what you want and need for the Big Day - and all the days leading up to it.
I'm going to really amplify this problem to create urgency. And I'm going to stick with small paragraphs to keep you reading.
Share what style you use and how it matches what they're looking for. 1-2 sentences for 25-30 words at 8th-grade reading level.
matching style
Make sure you share another benefit statement about how easy it is to work with you. 1-2 sentences for 25-30 words at 8th-grade reading level.
smooth process
Tell them what your number one value is as a company and how they'll benefit from it. 1-2 sentences for 25-30 word at 8th-grade reading level.
Personal Attention
7500
Describe the benefits in this package and how they're a pain killer/vitamin. Make the biggest package sound the best.
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In this section you can either list out additional inclusions or a la carte offerings via bullet points, or write a short paragraph describing the level of care/attention/service included with every package.
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A quick overview of the features you're about to list. Don't forget to make the biggest package sound the best.
Package Details
5000
Describe the benefits in this package and how they're a pain killer/vitamin. Make the middle package still sound appealing.
Feature
Feature
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Package Name
5000
In this section you can either list out additional inclusions or a la carte offerings via bullet points, or write a short paragraph describing the level of care/attention/service included with every package.
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A quick overview of the features you're about to list. Don't forget to make the biggest package sound the best.
Package Details
2500
Describe the benefits in this package and how they're a pain killer/vitamin. Reassure the lowest package will still meet their needs.
Feature
Feature
Feature
Feature
Package Name
2500
In this section you can either list out additional inclusions or a la carte offerings via bullet points, or write a short paragraph describing the level of care/attention/service included with every package.
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A quick overview of the features you're about to list. Don't forget to make the biggest package sound the best.
Package Details
Five is a good number of benefit bombs to drop into the proposal. It'll really help convey your value to all the decision-makers, including those who are just joining the process with the proposal.
You probably have more than five benefits to working with you. We recommend writing up 5-10 of these statements and putting in the five that matter most to the clients. Look to their priorities and problems for which ones.
While the body copy in these sections is really important, don't neglect the headline. 80% of readers will skim when they read your copy. But don't give up hope of getting them to read everything.
You're much more likely to get those skimmers' eyes to stop searching and start reading if you can grab their attention with a solid headline. So put some time into crafting great 2-3 word βFeature | Benefit" headers on these sections.
When we work with our copywriting clients, we call these βperfect solutions." They're what you do well that others in your competitive/comparable set of vendors don't do as well as you.
Essentially, these are the biggest reasons to work with you over another vendor in your category.
When you're listing out your feature-benefit connections, always start with the biggest benefit first. Then work down the list to the second most important benefit to working with you.
Readers have a very short attention span. If they're skimmers, you want to ensure they see the biggest benefits before moving on.
Many couples don't know how you help them reach their goals. When you list out the features in your packages, it's not easy to translate what they get from it. These six βbenefit bombs" will tie the features you offer with the benefits they receive.
Keep the paragraphs small, sentences short, and word choice simple. The total length of each section should be about 50-75 words total - no longer than this section.
βThis testimonial can be longer than the others. If they're still reading, they're likely really interested at this point. If 80% skim what they read, the 20% are your buyers.
If you add in a longer testimonial, though, be sure to break it up into two or three small paragraphs so it's not overwhelming to look at as their eyes move down the page. We tend to skip over walls of text."
- Happy Client
Offer a quick little intro about why you do what you do - and how that passion and commitment will support them getting what they want from you.
Use this area to explain why you decided to showcase this particular gallery. Connect the images to something your client mentioned during your initial conversation. Et odio pellentesque diam volutpat commodo sed egestas egestas. In pellentesque massa placerat duis ultricies lacus sed turpis. Aliquet eget sit amet tellus cras adipiscing enim. Amet mauris commodo quis imperdiet massa tincidunt.
Use this area to explain why you decided to showcase this particular gallery. Connect the images to something your client mentioned during your initial conversation. Et odio pellentesque diam volutpat commodo sed egestas egestas. In pellentesque massa placerat duis ultricies lacus sed turpis. Aliquet eget sit amet tellus cras adipiscing enim. Amet mauris commodo quis imperdiet massa tincidunt.
Instead of sorting through all your work, tell the couple you're making it easy to see weddings that look like what theirs might be.
A final statement about your brand. Keep it short and positive.
If you're doing it right, you should already have a call scheduled with them to review the proposal. Remind them of the date and time here.
Also tell them to write down questions. Be sure to request others' questions too, and even ask for others to attend the next meeting. (third paragraph) Let them know when they're ready to move forward you'll send out an agreement (not a βcontract") and X amount for the deposit.
as featured in
"An incredible, transformative quote about your services that's as long as this sentence." - Happy Client