wedding date | venue

Statement describing how clients benefit by working with you

Your powerful brand tagline goes here.

An expectation you have that's not yet been met by vendors you've talked to so far.

A dream you have about the way it'll feel when you work with a vendor in my category.

A hope you have about the kind of outcome you want.

Sarah and Steve, you’re getting married with your closest family and friends at this venue in this season. You mentioned that the most important thing to you was 

To bring your vision to life, you need a team that can document your most precious moment like a guest with a camera. A team that deeply cares about you and works to create soulful images that reflect the unique bond that you share with your guests and each other, as well as the unique details that make this day perfectly you.

I understand that a few things are causing you concern at the moment. I took excellent notes on the call we had and pulled clues from the email correspondence. Now I'm going to reflect those back to you, so you'll remember how important it is to find a vendor who can help you get what you want and need for the Big Day - and all the days leading up to it.

I'm going to really amplify this problem to create urgency. And I'm going to stick with small paragraphs to keep you reading.

An empathetic statement that demonstrates you agree and understand what they are going through.

A wow-that-caught-my-attention statement about what your potential client really deserves.

as featured in

"An incredible, transformative quote about your services that's as long as this sentence." - Happy Client

Share what style you use and how it matches what they're looking for. 1-2 sentences for 25-30 words at 8th-grade reading level.

matching style

Make sure you share another benefit statement about how easy it is to work with you. 1-2 sentences for 25-30 words at 8th-grade reading level.

smooth process

Tell them what your number one value is as a company and how they'll benefit from it. 1-2 sentences for 25-30 word at 8th-grade reading level.

Personal Attention

The amazing things your client receives every time:

MORE details

7500

Describe the benefits in this package and how they're a pain killer/vitamin. Make the biggest package sound the best.

Feature
Feature
Feature
Feature

X close

7500

In this section you can either list out additional inclusions or a la carte offerings via bullet points, or write a short paragraph describing the level of care/attention/service included with every package.

You'll also receive/OTHER DETAILS/A LA CARTE

𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature

𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature

A quick overview of the features you're about to list. Don't forget to make the biggest package sound the best.

another subheading ABOUT YOUR PACKAGE

Package Details

packages tailored to fit your needs

Your Proposal

5000

Describe the benefits in this package and how they're a pain killer/vitamin. Make the middle package still sound appealing.

Feature
Feature
Feature
Feature

Package Name

MORE details

X close

5000

In this section you can either list out additional inclusions or a la carte offerings via bullet points, or write a short paragraph describing the level of care/attention/service included with every package.

You'll also receive/OTHER DETAILS/A LA CARTE

𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature

𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature

A quick overview of the features you're about to list. Don't forget to make the biggest package sound the best.

another subheading ABOUT YOUR PACKAGE

Package Details

2500

Describe the benefits in this package and how they're a pain killer/vitamin. Reassure the lowest package will still meet their needs.

Feature
Feature
Feature
Feature

Package Name

MORE details

X close

2500

In this section you can either list out additional inclusions or a la carte offerings via bullet points, or write a short paragraph describing the level of care/attention/service included with every package.

You'll also receive/OTHER DETAILS/A LA CARTE

𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature

𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature
𐀟 Feature

A quick overview of the features you're about to list. Don't forget to make the biggest package sound the best.

another subheading ABOUT YOUR PACKAGE

Package Details

"Another amazing testimonial from a past client. Make this one a bit longer than the first one, and focus the message that's conveyed to reassure your value and why you're worth the expense."
- Happy Client

Five is a good number of benefit bombs to drop into the proposal. It'll really help convey your value to all the decision-makers, including those who are just joining the process with the proposal.

You probably have more than five benefits to working with you. We recommend writing up 5-10 of these statements and putting in the five that matter most to the clients. Look to their priorities and problems for which ones.

Feature 5 | Benefit 5

05

While the body copy in these sections is really important, don't neglect the headline. 80% of readers will skim when they read your copy. But don't give up hope of getting them to read everything.

You're much more likely to get those skimmers' eyes to stop searching and start reading if you can grab their attention with a solid headline. So put some time into crafting great 2-3 word β€œFeature | Benefit" headers on these sections.

Feature 4 | Benefit 4

04

When we work with our copywriting clients, we call these β€œperfect solutions." They're what you do well that others in your competitive/comparable set of vendors don't do as well as you.

Essentially, these are the biggest reasons to work with you over another vendor in your category. 

Feature 3 | Benefit 3

03

When you're listing out your feature-benefit connections, always start with the biggest benefit first. Then work down the list to the second most important benefit to working with you.

Readers have a very short attention span. If they're skimmers, you want to ensure they see the biggest benefits before moving on.

Feature 2 | Benefit 2

02

Many couples don't know how you help them reach their goals. When you list out the features in your packages, it's not easy to translate what they get from it. These six β€œbenefit bombs" will tie the features you offer with the benefits they receive.

Keep the paragraphs small, sentences short, and word choice simple. The total length of each section should be about 50-75 words total - no longer than this section.

Feature 1 | Benefit 1

01

β€œThis testimonial can be longer than the others. If they're still reading, they're likely really interested at this point. If 80% skim what they read, the 20% are your buyers. 

If you add in a longer testimonial, though, be sure to break it up into two or three small paragraphs so it's not overwhelming to look at as their eyes move down the page. We tend to skip over walls of text."

- Happy Client

Offer a quick little intro about why you do what you do - and how that passion and commitment will support them getting what they want from you.

Remind them about your "why"

Re-introduce yourself for new/other decision-makers.

Use this area to explain why you decided to showcase this particular gallery. Connect the images to something your client mentioned during your initial conversation. Et odio pellentesque diam volutpat commodo sed egestas egestas. In pellentesque massa placerat duis ultricies lacus sed turpis. Aliquet eget sit amet tellus cras adipiscing enim. Amet mauris commodo quis imperdiet massa tincidunt.

Jill & Jack

Use this area to explain why you decided to showcase this particular gallery. Connect the images to something your client mentioned during your initial conversation. Et odio pellentesque diam volutpat commodo sed egestas egestas. In pellentesque massa placerat duis ultricies lacus sed turpis. Aliquet eget sit amet tellus cras adipiscing enim. Amet mauris commodo quis imperdiet massa tincidunt.

Sarah & Steve

Instead of sorting through all your work, tell the couple you're making it easy to see weddings that look like what theirs might be.

Gallery Highlights

A final statement about your brand. Keep it short and positive.

Click here to hop on Zoom/email me

If you're doing it right, you should already have a call scheduled with them to review the proposal. Remind them of the date and time here.

Also tell them to write down questions. Be sure to request others' questions too, and even ask for others to attend the next meeting. (third paragraph) Let them know when they're ready to move forward you'll send out an agreement (not a β€œcontract") and X amount for the deposit. 

Next Steps

"One final, short testimonial. Make it about how you were the best choice for the wedding, if possible."
- Happy Client